1990s Racing Watches

The 1990s marked the dawn of licensed watches and the modern Official Timekeeper role in Grand Prix motorcycle racing. Meanwhile, the divide between consumer quartz models and higher end luxury offerings continued to grow.

1990s
Rodania

The partnership between Rodania and Thierry Boutsen is known to have been active during this decade, with driver edition watches being released during this time.

TAG Heuer

TAG Heuer continued producing the Formula 1 line.

Breitling

According to the company website, the Breitling Chronomat Renault F1 Team special edition was released at some point during this decade.

1990-95
Zeon

Nigel Mansell edition Zeon models made appearances in the Argos catalog until as late as 1995.

1991
Braun

Braun was the title sponsor of the Tyrrell Honda Formula 1 Team during this year, and commemorated the partnership with the Braun AW20 Tyrrell Honda edition.

1992
TAG heuer

The Formula 1 ‘Ukyo Katayama’ Special Edition was believed to have been released this year.

1993
(approximate)
Stefan Johansson Växjö

The first batch of Stefan Johansson Växjö watches were produced around this time, shortly after the Swedish driver's Formula 1 career.

Telda

Telda released the Mercedes-Benz Classic Juan Manuel Fangio Chronograph, with one auction listing referencing 1993 as the year of release.

1994
TAG Heuer

The first Ayrton Senna signature model was released: TAG Heuer 6000 Senna Limited Edition

1995-96
Catamaran

Catamaran released at least two Pacific Racing models during this time, during its sponsorship of the Pacific Racing team in Formula 1 during the 1994 and 1995 seasons.

1995-99
Certina

Certina sponsored Mick Doohan and Àlex Crivillé during this time, and released what may have been the first ever Grand Prix motorcycle racer editions.

1996
Omega

Omega began releasing Michael Schumacher edition Speedmaster models through 2003.

TAG Heuer

The TAG Heuer S/el Jo Siffert edition was released on the 25th anniversary of the Swiss driver’s death.

1996
(approximate)
Universal Genève

Universal Genève released two Ayrton Senna models around this time through their partnership with the Ayrton Senna Institute.

1997
Casio

Casio released the G-Shock DW-6600-Williams.

1997-99
(approximate)
Dugena

Dugena released a number of Heinz-Harald Frentzen edition pieces during his time with Williams and Jordan.

1998
Candino

What appeared to be multiple versions of the Candino Red Bull Sauber Petronas C-F1 are dated to around this year.

1998-99
TAG Heuer

Mika Häkkinen, David Coulthard, and McLaren edition models were released during this time.

1999
Girard-Perregaux

Girard-Perregaux released the Girard-Perregaux pour Ferrari S.F. Foudroyante, which is believed to be the first Formula 1-specific model since its partnership with the Italian brand which began in 1993.

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