The Renault F1 Team was an unusually crowded place during the 2005 season when it came to watch partnerships and releases. The conventional example was Chronotech, which was the team’s watch sponsor. Some releases were tied to wins and podiums, which meant that the names of Fernando Alonso and/or Giancarlo Fisichella would periodically appear on …
Available documentation points to a small cluster of Honda-branded Casio digital models in the 1980s. Collectively attributed to Honda’s Formula 1 activities during that time, they likely coincided with the Japanese manufacturer’s return to the series in 1983. These have included “Honda Racing Williams” and several “Honda Racing Team F1” models. Likely coming out of …
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Over the past 18 months, multiple speculative searches for some kind of Shinya Nakano edition watch have consistently come up empty. It felt odd that a prominent Japanese MotoGP rider would somehow go without a watch partnership, in particular with a Japanese brand. Then a recent unrelated search abruptly uncovered a long-running Casio G-Shock collaboration …
Watch partnerships in Formula 1 can sometimes reveal different patterns when viewed within a common chronology. One example involves Scuderia Ferrari, and the watch brands that have appeared on their Grand Prix cars. The history of Ferrari and watch brands has been covered extensively in recent years, but viewing those relationships against the backdrop of …
The Breitling Navitimer was famously worn by some of the biggest names in Formula 1 in the 1960s, including Jim Clark, Graham Hill, and Jackie Oliver. Prior to his historic partnership with Jack Heuer, even Jo Siffert had one on his wrist. Fast forward several decades to 2026, and Breitling is back on the Formula …
TAG Heuer‘s sponsorship of Norifumi Abe is relatively unusual, given the Swiss brand’s longstanding association with Formula 1. Abe’s racing leathers had already featured TAG Heuer branding during his 1994 wildcard appearances, including his memorable Grand Prix debut at Suzuka. The logo also appeared on the Japanese rider’s helmet in 1994 and 1995, and featured …
To be fair, there’s actually been quite a few watch sponsors in the MotoGP paddock. However, as a niche it’s also overshadowed by Formula 1. In F1, over 50 watch brands have established official connections with drivers, teams, or the series itself. In the entire existence of motorcycle Grand Prix racing, the number barely reaches …
The Windup Watch Fair returns to Chicago from July 12-14. According to Mark of Long Island Watch, it’s the largest consumer-facing watch show in the US. The event was started by Worn & Wound in 2015 in New York, and has since expanded to San Francisco and Chicago. The Windup Watch Fair gives watch enthusiasts …
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