Over the past 18 months, I’ve made multiple speculative searches for some kind of Shinya Nakano edition watch. To my dismay, the outcome was always the same: nothing. I wasn’t convinced, though, because it felt too odd that a prominent Japanese MotoGP rider would somehow not have a watch partnership, and in particular with a …
Compiling Formula 1 watch partnership timelines can sometimes reveal different patterns. One example that stood out to me involves Scuderia Ferrari, and the watch brands that have appeared on their Grand Prix cars. The history of Ferrari and watches has received extensive coverage long before I started my research, but viewing those relationships against the …
The Breitling Navitimer was famously worn by some of the biggest names in Formula 1 in the 1960s, including Jim Clark, Graham Hill, and Jackie Oliver. I was surprised to learn that prior to his historic partnership with Jack Heuer, even Jo Siffert had one on his wrist. Fast forward several decades to 2026, and …
TAG Heuer and Norifumi Abe is a relatively unusual pairing, given the Swiss brand’s longstanding association with Formula 1. Abe’s racing leathers had already featured TAG Heuer branding during his 1994 wildcard appearances, including his memorable Grand Prix debut at Suzuka. The logo also appeared on the Japanese rider’s helmet in 1994 and 1995, and …
To be fair, there’s actually been quite a few watch sponsors in the MotoGP paddock. However, as a niche it’s also overshadowed by Formula 1. In Formula 1, over 100 watch brands have established official connections with drivers, teams, or the series itself. In the entire existence of Grand Prix motorcycle racing, the number doesn’t …
The Windup Watch Fair returns to Chicago from July 12-14. According to Mark of Long Island Watch, it’s the largest consumer-facing watch show in the US. The event was started by Worn & Wound in 2015 in New York, and has since expanded to San Francisco and Chicago. The Windup Watch Fair gives watch enthusiasts …
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