The first decade of the new millennium marked a milestone in MotoGP watches, and introduced the hyper watch category that was quickly adopted by racing partnerships. The Official Timekeeper role in both series continued to evolve.
The partnership between Rodania and Thierry Boutsen was still ongoing at the start of the decade, although watch releases were not well documented.
As the Official Timing Partner of Aprilia Racing, Chronostar was a sponsor of the Aprilia 500cc team in 2000. At least one Aprilia-branded digital model exists from the general era, although details concerning the connection are unknown.
After being acquired by LVMH in 1999, TAG Heuer released various Micrograph and Kirium models with “Official Timekeeper of the FIA F1 World Championship” engraved on the case backs.
Dugena had released Heinz-Harald Frentzen edition pieces during his time with Jordan, which may have occurred during this time.
Omega continued releasing Michael Schumacher edition Speedmaster models, stemming from the partnership that began in 1996,
Certina released the TYPE X-02 Sete Gibernau around this time while sponsoring the Spanish rider.
As a sponsor of the Aprilia MotoGP team, Sector appears to have released Aprilia Racing edition models during this time.
The nose cone-inspired Toyota Racing F1 Team Chronograph at least one other team edition were released by Citizen.
Swatch provided two exclusive models for the Sauber Petronas Club during the 2003 Formula 1 season.
Starting in 2003, Tissot has released at least one MotoGP edition model ever year. The 2003 edition was based on the V8 chronograph, before permanently transitioning to the T-Race platform from 2004 onwards.
Audemars Piguet released several versions of the Royal Oak Offshore Juan Pablo Montoya.
The first S.U.F Helsinki Paroni model was released to commemorate 250cc world champion and 500cc race winner Jarno Saarinen.
The first of many Felipe Massa models was released by Richard Mille.
The first Williams edition model was unveiled as part of the partnership between Oris and the British team. A Ralf Schumacher model was also announced.
TAG Heuer released a limited edition Formula 1 with a Fundación Fórmula Sonrisas (Formula Smiles) logo.
The Oris Mark Webber Limited Edition Chronograph marked the Australian driver’s first year with the team.
Saint Honoré launched the Orsay Black Racing Paul Belmondo.
The de Grisogono Power Breaker was developed with Flavio Briatore, and unveiled at the 2005 Cannes Film Festival.
As a sponsor of the Marlboro Ducati team, Breil has released Ducati and Loris Capirossi models.
As a personal sponsor, Sandoz released numerous Fernando Alonso edition models this time.
Audemars Piguet released three Royal Oak Offshore Rubens Barrichello editions during this time.
As a sponsor of BAR Honda in Formula 1, Honda Racing F1 Team, and Super Aguri F1 during this time, Seiko released multiple team editions and a Takuma Sato signature model across their Sportura, Ignition, and Brightz product lines.
G-Shock sponsored the Kawasaki Racing team in MotoGP during this time, and released multiple Kawasaki-branded models.
Chronotech was a sponsor of Renault during this time, and released numerous Renault edition models. Some featured the names of Fernando Alonso (while he was sponsored by Sandoz) and Giancarlo Fisichella on the case backs to commemorate race wins and podiums.
Certina sponsored the Sauber F1 team from 2005 until 2015, and released a number of team-branded models during that time.
The Oris WilliamsF1 Team Nico Rosberg Limited Edition was released.
Tissot released its first MotoGP rider edition with brand ambassador Nicky Hayden.
Jacques Lemans signed a 10-year exclusive deal with then-Formula 1 boss Bernie Ecclestone to release entry level Formula 1 watches.
JeanRichard unveiled the Bressel 1665 Chronograph Rattrapante Foudroyante “Ago” to commemorate Giacomo Agostini‘s career. The release was through a partnership MV Agusta.
Aquaracer Chronographs were released for Lewis Hamilton and Fernando Alonso.
Working with the Ayrton Senna Institute, Hublot began releasing Senna edition watches.
According to a press release, an Oakley Chris Vermeulen signature watch was scheduled for an unveiling at Baselworld 2008. The existence of the model cannot be confirmed, however.
The Eberhard & Co. Chrono 4 Grande Taille “Capirex” edition was unveiled at Baselworld 2008.
Audemars Piguet unveiled the Royal Oak Offshore ‘Singapore Grand Prix’ Chronograph.
The Oris Kazuki Nakajima Day Date Limited Edition commemorated the Japanese driver’s debut season in Formula 1.
The Formula 1 Grande Date Chronograph Kimi Räikkönen Limited Edition was released to commemorate the Finnish driver’s 2007 world title.
David Coulthard became a Casio Edifice ambassador, which was marked by the releases of the Casio Edifice EF-529DC late in the year.
Viceroy created a large selection of Fernando Alonso models around this time, in a partnership that would run through 2010.
Franck Muller released the Conquistador Singapore Grand Prix 2009 Racing Chronograph.
Strom produced two Jo Vonlanthen edition Cruizer chronographs.
The Carrera Lewis Hamilton Limited Edition was released to celebrate the British driver’s 2008 world title.
Chronoforce launched several LCR Honda edition models during its partnership with the MotoGP team from 2009 to 2010.