The 1990s marked the dawn of licensed watches and the modern Official Timekeeper role in Grand Prix motorcycle racing. Meanwhile, the divide between consumer quartz models and higher end luxury offerings continued to grow.
The partnership between Rodania and Thierry Boutsen is known to have been active during this decade, with driver edition watches being released during this time.
TAG Heuer continued producing the Formula 1 line.
According to the company website, the Breitling Chronomat Renault F1 Team special edition was released at some point during this decade.
Nigel Mansell edition Zeon models made appearances in the Argos catalog until as late as 1995.
Braun was the title sponsor of the Tyrrell Honda Formula 1 Team during this year, and commemorated the partnership with the Braun AW20 Tyrrell Honda edition.
The Formula 1 ‘Ukyo Katayama’ Special Edition was believed to have been released this year.
The first batch of Stefan Johansson Växjö watches were produced around this time, shortly after the Swedish driver's Formula 1 career.
Telda released the Mercedes-Benz Classic Juan Manuel Fangio Chronograph, with one auction listing referencing 1993 as the year of release.
The first Ayrton Senna signature model was released: TAG Heuer 6000 Senna Limited Edition
Catamaran released at least two Pacific Racing models during this time, during its sponsorship of the Pacific Racing team in Formula 1 during the 1994 and 1995 seasons.
Certina sponsored Mick Doohan and Àlex Crivillé during this time, and released what may have been the first ever Grand Prix motorcycle racer editions.
The TAG Heuer S/el Jo Siffert edition was released on the 25th anniversary of the Swiss driver’s death.
Universal Genève released two Ayrton Senna models around this time through their partnership with the Ayrton Senna Institute.
Dugena released a number of Heinz-Harald Frentzen edition pieces during his time with Williams and Jordan.
What appeared to be multiple versions of the Candino Red Bull Sauber Petronas C-F1 are dated to around this year.
Mika Häkkinen, David Coulthard, and McLaren edition models were released during this time.
Girard-Perregaux released the Girard-Perregaux pour Ferrari S.F. Foudroyante, which is believed to be the first Formula 1-specific model since its partnership with the Italian brand which began in 1993.

