Compagnie des Montres Longines, Francillon S.A. was founded in 1832 by Auguste Agassiz, and is based in Saint-Imier, Switzerland. Agassiz initially had two partners, Florian Morel and Henri Raiguel, who both retired from the watch industry by 1846. Longines’ flying hourglass logo is the oldest unchanged active trademark registered with WIPO. The Swatch Group In …
The Richard Mille brand was first developed in 1999 by Richard Mille in a partnership with Montres Valgine and Audemars Piguet, with the RM 001 Tourbillon introduced to the world at Baselworld in 2001. In addition to their distinctive design, lightweight construction, and shock resistance, Richard Mille is well known for their untraditional marketing. Mille …
Hublot is a Swiss luxury watchmaker founded in 1980 by Carlo Crocco. The company was named after the French word for “porthole”, which serves as a visual design reference across many of their models. Hublot is notable for being the first to pair a rubber strap with precious metals in their luxury sports watch. Today, …
TAG Heuer was originally founded in 1860 as Uhrenmanufaktur Heuer AG (Heuer Watchmaking Inc.) by Edouard Heuer in St-Imier, Switzerland. Building off a foundation of early innovations in dashboard instruments and chronographs, TAG Heuer is now synonymous with motorsports and enjoy a mainstream brand recognition matched by vanishingly few watch companies. In 1999 the Swiss …