TAG Heuer enjoys an unrivaled association with Formula 1 that go far beyond sponsorships. Over the decades, numerous F1 drivers have had their own special edition TAG Heuer watches—timepieces that celebrate their unique legacies on and off the track. Whether as limited releases or long-running product lines, these watches highlight the enduring bond between racing legends and one of motorsport’s most iconic brands.
For a much more comprehensive deep dive, we recommend visiting the TAG Heuer Enthusiast blog.
Fernando Alonso
Collection: Aquaracer
Era: 2000s
Quick Note: Fernando Alonso editions were released during his first stint with McLaren.
Jenson Button
Collection: Carrera (Ring-Master)
Era: 2010s
Quick Note: The Ring-Master series was released for the Japanese market, and also included Lewis Hamilton and Alain Prost.
David Coulthard
Collection: S/el
Era: 1990s
Quick Note: The David Coulthard limited edition (ref. WG5118.BA0473) was released in 1997 during his time with West McLaren Mercedes.
Juan Manuel Fangio
Collections: Targa Florio, Formula 1, Carrera
Era: 2000s, 2010s
Quick Note: Fangio edition timepieces have appeared across multiple TAG Heuer lines.
Ayrton Senna
Collections: 6000, Link, Formula 1, Carrera
Era: 1990s to present
Quick Note: Senna was personally involved in the creation of his first driver edition watch, and TAG Heuer currently continues working with the Senna Foundation.
Mika Häkkinen
Collections: 6000, S/el
Era: 1990s
Quick Note: Häkkinen’s engraved name and signature also appears on the case back of the TAG Heuer S/el West McLaren Mercedes 1998 Limited Edition (ref. CG1117)
Ukyo Katayama
Collection: Formula 1
Era: 1990s
Quick Note: Katayama’s Special Edition (ref. 382.513/K) uniquely features his printed signature on the acrylic crystal.
Ronnie Peterson
Collection: Carrera
Era: 2010s
Quick Note: Both are re-editions of Peterson’s personal Carrera that was gifted to him by Jack Heuer.
Alain Prost
Collection: Carrera (Ring-Master)
Era: 2010s
Quick Note: TAG Heuer has also released a Prost edition F1 Cavallino helmet clock (ref. 44915).
Kimi Räikkönen
Collection: Formula 1
Era: 2000s
Quick Note: Räikkönen’s relationship with TAG Heuer initially began during his time as a McLaren driver.
Michael Schumacher*
Collection: S/el
Era: 1990s
Quick Note: Schumacher’s S/el was a custom commission to celebrate his first F1 world title in 1994, and not a production release.
Jo Siffert
Collection: S/el
Era: 1990s, 2010s
Quick Note: Siffert was involved in facilitating Heuer’s first official association with F1.
Max Verstappen
Collection: Formula 1
Era: 2010s
Quick Note: TAG Heuer has also made unique custom Monaco timepieces for Verstappen.
For collectors and fans alike, this list of F1 drivers help trace TAG Heuer’s relationship with Formula 1 through the individuals it has chosen to spotlight with special edition timepieces.