In addition to a noticeable increase in racing watch releases, the 1980s also marked the beginning of the modern Official Timekeeper role in Grand Prix racing. This decade also reflected the start of an industry-wide split between affordable quartz models and high-end luxury timepieces.
To combat unauthorized watches, Ferrari founder Enzo Ferrari signed an agreement with Cartier to launch the “Ferrari Formula” collection.
Heuer released an Emerson Fittipaldi limited edition chronograph from their Titanium Collection.
The earliest known Zeon Nigel Mansell watch was released, with a range of digital, ana digit, and quartz analog models that followed.
Pope John Paul II was gifted a piece unique Ferrari chronograph during a visit to the Ferrari factory. The Cartier and Ferrari partnership came to an end shortly after Enzo’s death two months later.
Rodania began a partnership with Thierry Boutsen at some point during the 1980s, which included the release of a number of driver edition watches.
Through a partnership with United Colors of Benetton, Bulova branding appeared on the Benetton B189 during the 1989 season. Watch releases included Benetton Formula 1 Racing Team edition timepieces.

