1980s Racing Watches

In addition to a noticeable increase in racing watch releases, the 1980s also marked the beginning of the modern Official Timekeeper role in Grand Prix racing. This decade also reflected the start of an industry-wide split between affordable quartz models and high-end luxury timepieces.

1981
Longines

Longines introduced the Ferrari collection, with releases through 1983.

1982-85
Citizen

Several Citizen Walter Wolf Racing watches were released around this time.

1983
Cartier

To combat unauthorized watches, Ferrari founder Enzo Ferrari signed an agreement with Cartier to launch the “Ferrari Formula” collection.

1983-84
Casio

Likely corresponding with Honda’s Formula 1 return, several digital Honda-branded models appeared in Casio’s digital and G-Shock lines. A Williams-branded example has also been documented.

At least some of these early Casio models known to be issued to team members only.

1985
Heuer

Heuer released an Emerson Fittipaldi limited edition chronograph from their Titanium Collection.

Zeon

The earliest known Zeon Nigel Mansell watch was released, with a range of digital, ana digit, and quartz analog models that followed.

1986
TAG Heuer

Freshly rebranded as TAG Heuer, the Swiss company released the Formula 1 line which was named after their sponsorship of McLaren.

1988
Cartier

Pope John Paul II was gifted a piece unique Ferrari chronograph during a visit to the Ferrari factory. The Cartier and Ferrari partnership came to an end shortly after Enzo’s death two months later.

1980s
Rodania

Rodania began a partnership with Thierry Boutsen at some point during the 1980s, which included the release of a number of driver edition watches.

Late 1980s
Seiko

Seiko released several digital and analog quartz Honda Formula 1 edition models.

1989
Bulova

Through a partnership with United Colors of Benetton, Bulova branding appeared on the Benetton B189 during the 1989 season. Watch releases included Benetton Formula 1 Racing Team edition timepieces.

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