Pook is a Finnish watch brand founded by Andreas Prepula. The brand was inspired by diving trips at the Lyokin Pooki with his father, Seppo. The Pook workshop is located in Joensuu, Finland.
Mika Salo
Finnish Formula 1 driver Mika Salo was announced as a Pook brand ambassador on June 8. 2022. Less than two weeks later, the Pook Mika Salo Racing Limited Edition was unveiled. Designed by Prepula in collaboration with Salo, the Miyota-powered watch featured the F1 driver’s name on both the dial and case back, and had a limited run of 100 pieces.
Mika Salo driving for Tyrrell at the 1995 British Grand Prix. (Photo: Martin Lee, licensed under CC BY-SA 2.0, via Wikimedia Commons)
References
https://official.pookwatches.com/en/story/
https://www.watchcrunch.com/ChronoGuy/posts/microbrands-you-should-know-from-a-to-z-part-6-477634
https://www.instagram.com/pookwatches/p/CeihGSMrRAD/
https://www.instagram.com/pookwatches/p/Ce6UIdxLQZo/
https://www.instagram.com/pookwatches/p/Ce-newUraRw/
https://www.instagram.com/pookwatches/p/Ce9NQzXrG_8/
https://www.instagram.com/pookwatches/p/CktqJ9DLCMD/
https://www.instagram.com/pookwatches/p/CnPvPgwrXk9/