UNDONE was established in 2014 as a custom watch label, and based in Hong Kong. The brand was founded by a team of watch industry veterans including Michael Young and Robert Tran. The brand has also had a number of official licenses, including Peanuts, Batman, Space Jam, and Popeye.
Licensing Agreement with Williams F1
UNDONE announced an official licensing agreement with Williams on July 1, 2025. The launch included a presence at the Atlassian Williams Racing Fan Zone at Piccadilly Circus in London, from the start of the month and ending with the 2025 British Grand Prix weekend. The first two models to be announced were the Carbono and the FW47.
Carbono
The quartz-powered Carbono was named after the 2025 Williams driver lineup nickname of Carlos Sainz and Alex Albon, with the dial featuring logos of the team and both drivers plus a customizable case back. Sainz and Albon get additional nods with their own custom indices at 55 and 23, respectively.
FW47
The UNDONE FW47 shared a name with the team’s 2025 title challenger, and featured a triple calendar complication, front suspension-inspired hour and minute hands, Williams logo on the dial, and powered by a Miyota 9122 automatic movement.
The Williams FW47 driven by Carlos Sainz at the 2025 Japanese Grand Prix. (Photo: by Liauzh, licensed under CC BY-SA 4.0, via Wikimedia Commons)
Williams, UNDONE, and DAN DA DAN
On March 26, 2026, the Atlassian Williams F1 Team announced a collaboration with UNDONE and Mainichi Broadcasting System to create an upcoming collection based on the anime DAN DA DAN.
The Atlassian Williams F1 Team × DAN DA DAN by UNDONE was announced on September 15, 2026 on the brand’s social media account. Its black dial features blue graphics, with a “W” mark at 12 o’clock, the DAN DA DAN logo at nine o’clock, and the Turbo Granny character at the three. The caseback also features a “Speed Meets Supernatural” logo in addition to the above.
Project D Automatic Watch
The Project D Automatic Watch is a collaboration between the Atlassian Williams F1 and Initial D, and was teased by Sector Zero Club on September 18, 2026. The watch also appeared on the Sector Zero Club website on the same day, as one of the “artefacts” within Case 02.
The dial features a section of the Akina Pass layout, both the Initial D and Williams “W” logo, and “Atlassian Williams F1 Team” along the edge of the minute track. The rotor is engraved with “Williams x Initial D”, and comes with two canvas straps.
Related Pages
References
https://undone.com/pages/our-story
https://www.youtube.com/@UndoneWatches/featured
https://www.ablogtowatch.com/undone-watches-premium-custom-watchmaking-real-world-price/
https://www.ablogtowatch.com/superlative-podcast-the-essence-of-luxury-and-individuality-with-robert-tran-of-undone-watches/
https://undone.com/pages/wr
https://www.instagram.com/p/DLkXKyNM0a8/
https://www.williamsf1.com/articles/bf771024-20d6-41a7-a771-49dd33dc83fe/williams-undone-dan-da-dan
https://www.instagram.com/p/DdWjvUPjBsB/
https://www.instagram.com/p/DdZBo2ODGMH/