Lotus in F1

The Lotus name has appeared in Formula 1 as Team Lotus from 1954 to 1994, Malaysian-licensed Lotus Racing/Team Lotus in 2010 and 2011, and the Lotus F1 Team from 2012 to 2015.

1977-1981
Tissot

Tissot was a sponsor of Team Lotus, and released several Lotus-branded models during this time.

1985-86
(speculative)
Pininfarina

Two versions of a Pininfarina Lotus Senna Swiss Fan Club watch were likely released around this time.

2012
TW Steel

TW Steel was the Official Timing Partner of Lotus F1, in the last year of a three-year agreement that originally started with the Renault F1 team.

2013-2015
Richard Mille

Richard Mille became the Official Timing Partner of Lotus F1 Team in 2013, and remained on the team's cars until 2015. Several Lotus F1 edition models were released, including multiple editions also featuring Romain Grosjean. 

Two additional unlicensed but historically significant pieces are the Lorige AS-01 Flying Central Toubillon (2023) which has a case constructed from the carbon brake pads from Ayrton Senna’s 1993 McLaren MP4/8, and the REC Watches 98T/4 Limited Edition (2024)  which was made from a 1986 John Player Special Lotus chassis.