Ferrari

Heuer released what may have been the first ever racer edition watch at this time: the Jacky Ickx Easy-Rider. Heuer Chronosplit Ferrari models were also released later in the partnership.

Seven Longines Ferrari models were released between 1981 and 1983, as well as several special editions for drivers and Enzo Ferrari.

Enzo Ferrari personally launched the Ferrari Formula collection with Cartier during this time, including a special piece that was gifted to Pop John Paul II.

The "Girard-Perregaux pour Ferrari" partnership was not a racing sponsorship, but still yielded a small handful of models that specifically referenced the Formula 1 team.

"Ferrari engineered by Panerai" was another non-team partnership that followed, which also included several Formula 1-specific models.

Cabestan released the Scuderia Ferrari One during their single year partnership with the Italian brand.

Scuderia Ferrari gained a team sponsor again with Hublot. A number of team edition models were released during this time, including the Italian team's 90th anniversary.

Movado had a licensing agreement to produce and sell sub-€1,500 Ferrari-branded watches during this time. 

Richard Mille is the current sponsor of Scuderia Ferrari.