Few watch brands have managed to make their mark in both Formula 1 and MotoGP. This short list highlights the brands that have been officially connected to both series to some capacity, whether through sponsorships, team and racer editions, or roles as official timekeepers.
For simplicity, “MotoGP” will include all premier class motorcycle Grand Prix seasons.
Casio
F1 Involvement: Williams, Honda F1, Rothmans Honda, Red Bull Racing, David Coulthard, Sebastian Vettel, Toro Rosso/AlphaTauri
MotoGP Involvement: Kawasaki MotoGP, Suzuki MotoGP
Quick Note: G-Shock is the only Casio line that has been involved with both two and four-wheeled Grand Prix racing.
Certina
F1 Involvement: Sauber-Petronas Formula 1, Robert Kubica, Pedro de la Rosa
MotoGP Involvement: Mick Doohan, Àlex Crivillé, Official Timekeeper of Grand Prix motorcycle racing
Quick Note: Certina was also a long time sponsor of Thomas Lüthi prior to stepping up to the MotoGP class.
Enicar
F1 Involvement: Stirling Moss, Jim Clark, Gerhard Mitter
MotoGP Involvement: Geoff Duke
Quick Note: All racers involved were brand ambassadors. More details can likely be found in Time for a Change, Discovering Vintage Enicar by Martjin van der Ven.
Hublot
F1 Involvement: Ayrton Senna, Official Watchmaker of Formula 1, Scuderia Ferrari
MotoGP Involvement: Esponsorama/Reale Avintia Racing MotoGP (sponsorship only)
Quick Note: While Hublot has previously sponsored a MotoGP team, no licensed timepieces resulted from the partnership.
Johann Zarco and Reale Avintia Ducati battle Álex Márquez and Repsol Honda in 2020 (Photo:Box Repsol, licensed under CC BY 2.0, via Wikimedia Commons)
IWC Schaffhausen
F1 Involvement: Mercedes-AMG Petronas F1, Lewis Hamilton, Nico Rosberg, David Coulthard (ambassador)
MotoGP Involvement: Valentino Rossi (ambassador)
Quick Note: Valentino Ross became an ambassador of the brand in 2022, although no signature watch has been released.
Longines
F1 Involvement: Official Timekeeper of Formula 1, Scuderia Ferrari, Team Renault
MotoGP Involvement: Official Timekeeper of Grand Prix motorcycle racing
Quick Note: Longines has the special distinction as the only watch brand to date that has served an Official Timekeeper role in both F1 and MotoGP.
Omologato
F1 Involvement: James Hunt, John Surtees
MotoGP Involvement: John Surtees
Quick Note: Omologato also has partnerships with a number of Grand Prix circuits, including ones that have historically hosted both F1 and MotoGP events.
PETER RATCLIFFE LEGENDS IN TIME
F1 Involvement: Stirling Moss
MotoGP Involvement: Giacomo Agostini
Quick Note: Company founder Peter Ratcliffe has also worked with Emerson Fittipaldi on a watch that was ultimately never released.
Scalfaro
F1 Involvement: John Surtees
MotoGP Involvement: John Surtees
Quick Note: In their Surtees signature piece, Scalfaro has gone the extra mile to integrate parts from both the British racer’s 1960 MV Agusta and 1964 Ferrari.
S.U.F Helsinki
F1 Involvement: Valtteri Bottas
MotoGP Involvement: Jarno Saarinen, Mika Kallio
Quick Note: Founder Stepan Sarpaneva has also worked with Bottas through his first brand, Sarpaneva Watches.
TW Steel
F1 Involvement: Damon Hill, Nigel Mansell, Emerson Fittipaldi, David Coulthard, Lucas di Grassi, Eddie Jordan/Jordan Grand Prix, Renault F1, Sahara Force India
MotoGP Involvement: Valentino Rossi, Mick Doohan, Yamaha Factory Racing MotoGP
Quick Note: TW Steel have also been announced as a partner of the Isle of Man TT, which until 1976 was part of the FIM Motorcycle Grand Prix World Championship.
TAG Heuer
F1 Involvement: (see brand page)
MotoGP Involvement: Norifumi Abe
Quick Note: Details are not well documented, but a TAG Heuer logo has appeared on Abe’s racing leathers from 1994 until 2003.
Tissot
F1 Involvement: Loris Kessel, Team Renault Alpine, Team Lotus, Sauber Mercedes
MotoGP Involvement: Official Timekeeper of MotoGP, Nicky Hayden, Jorge Lorenzo, Marc Marquez, Thomas Lüthi, Tito Rabat, Bradley Smith, Stefan Bradl
Quick Note: While not strictly related to F1 anymore, Tissot also has had a partnership with Kessel Classics and Kessel Racing which are both owned by the family of Loris Kessel.
Carlos Reutemann drives a Lotus 79 at the Monaco Grand Prix (Photo: by Martin Lee, licensed under CC BY 2.0, via Wikimedia Commons)
These watch brands have all established a connection to both F1 and MotoGP, whether through sponsorships, special edition or co-branded models, or even through an Official Timekeeper role. To learn about watch companies that have been affiliated with either series, explore our full list of brands.