Lotus was founded in 1980 in Switzerland by Spanish businessman Miguel Rodriguez. The company is currently owned by the Festina Group, a Spanish watch conglomerate based in Madrid. Jorge Lorenzo: 250cc The brand’s early forays into the Grand Prix racing world include sponsoring the Fortuna Aprilia 250cc team before taking over as the title sponsor …
Eberhard & Co. was founded in 1887 in La Chaux-de-Fonds, Neuchâtel, Switzerland by Georges Eberhard. Having gotten an early start by his father and backed by a family heritage of watchmaking dating back to the 10th century, Eberhard was just 22 years of age when he founded the company. Chrono 4 One noteworthy model was …
Manufacture Jaeger-LeCoultre SA was founded in 1833 by Antoine LeCoultre in Le Sentier, Switzerland. LeCoultre was known for inventing the Millionomètre in 1844, which at the time was the world’s most precise measuring instrument and in 1847 developed a keyless system for setting and rewinding watches. He was formally recognized for his achievements at the …
Jorg Gray was founded in 1998 by Logomark, Inc. in Tustin, California. Initially manufactured as corporate promotional items, the California-based company became a retail brand in 2009 and gained widespread exposure when Barack Obama was photographed wearing a custom Secret Service-branded JG6500. Ben Spies Several motorsport athletes have worked with Jorg Gray, including former …
TW Steel was founded in 2005 by Ton and Jordy Cobelens in the Netherlands. Despite being a relatively young watch brand, the father and son team have built an impressive motorsport collaboration portfolio that belies their relatively short history. This was no beginner’s luck though, as Ton’s involvement in the watch industry stretches back to …
CVSTOS is a Meyrin-based Swiss watch manufacturer founded by Sassoun Sirmakes and Antonio Terranova in 2005. The brand name “Custos” is Latin for “guardian”. If the names of the two founders don’t immediately ring a bell, their pedigree certainly will. Sirmakes is the son of Vartan Sirmakes, co-owner of the Franck Muller Watchland Group, and …
Breil is an Italian luxury company that specializes in watches, jewels, fragrances, eyewear, and leather accessories. Breil was founded in Milan in 1939, and introduced their first watch in 1942. They are a wholly owned subsidiary of Binda Group, founded by Innocente Binda in 1906 and also based in Milan. Binda was also known for …
Casio was founded in April of 1946 as Kashio Seisakujo by fabrication technology engineer Tadao Kashio. The Japanese company initially enjoyed early success with a cigarette-holding finger ring called the yubiwa pipe. The profits from this obscure non-electronic device allowed the Kashio brothers to develop calculators, which would go on to serve as a foundation …