Robot

 Robot is a Czech motorsports-inspired watch brand produced by Bohematic, which was founded in 2018 by Josef Zajíček. The brand’s motorsports theme originated by a shared passion in old racing cars, and their Minor line of timepieces is named after the 1949 Aero Minor Sport. The name Robot was inspired by Czech writer Karel …

Timex

 Timex Group USA, Inc. was founded in 1854 as the Waterbury Clock Company in Waterbury, Connecticut. The company was renamed as Timex in 1941 by Thomas Olsen, after combining the brand names Time Magazine and Kleenex. After becoming insolvent in 1944, it was reformed into Timex Corporation. The company was then acquired by Timex …

De Grisogono

 De Grisogono is a Swiss luxury jeweller that was founded in Geneva by Fawaz Gruosi in 1993. The name Grisogono stems from the Greek word meaning “begotten of gold”. De Grisogono is known for its use of black diamonds, and has also transitioned to watchmaking in 2000. Today, the company is owned by the …

Bulova

The J. Bulova Company was founded in 1875 by Joseph Bulova as a small jewelry shop in New York City. Bulova began making watches in 1912, and after reincorporating as Bulova Watch Company in 1923 had full lines of watches for both men and women by the following year. Bulova is perhaps best known for …

Lorige

Lorige was founded in 2018 by motorsport fans Clément Etienvre and Emeric Paraud. Inspired to create a trophy that could be worn everyday, the founders of Lorige developed and patented a method of repurposing carbon brake pads from racing cars into a material that can be made into a watch case. Paul Di Resta Former …

Braun

Braun GmbH was founded in 1921 by mechanical engineer Max Braun and in Frankfurt. Braun’s early focus was on radio components, which gradually evolved into completely radio sets. Braun eventually expanded into a variety of consumer household appliances, cameras, student learning kits, and watches. The company was owned by Gillette from 1984 until 2007, and …

Felio Siby

Felio Siby was founded in 2013 by Dominique Siby, who was born and raised in Gabon, Africa. Siby has been a lifelong Formula 1 fan before launching his luxury fashion and design company in Miami. Force India and Felipe Nasr In February of 2016, Siby met with Force India Formula One Team COO Otmar Szafnauer …

B.R.M Chronographes

B.R.M Chronographes was founded in 2003 by former racer Bernard Richards, and specializes in motorsport and golf watches. The following year, French watchmaker Jean-Paul Crabbe joined B.R.M (Bernard Richards Manufacture) Chronographes in what Richards declared to be “the greatest collaboration of my life”. Caterham F1 B.R.M Chronographes became the Official Watch Partner of the Caterham …

Rotary

Rotary Watches Ltd was founded in 1895 by Moise Dreyfuss in La Chaux-de-Fonds, Switzerland. Family members began exporting watches to Britain in the 1920s, which eventually became Rotary’s most successful market. By 1940, Rotary was the official watch supplier for the British Army and eventually became a household name in the UK. Today, Rotary is …

Giorgio Piola

Giorgio Piola was founded in 2017 by Giorgio Piola, an Italian Formula 1 journalist, commentator, and illustrator. Having attended more Grands Prix than anyone in history at over 800 race weekends, Piola began attending F1 races in 1969 as a chief editor of La Gazzetta dello Sport, the most widely read daily newspaper in all …