Gagà Milano

Gagà Milano was founded in 2004 by Italian entrepreneur Ruben Tomella, who had grown up in a family business of making straps. According to the brand website,a “Gagà” is loosely defined as an early 20th century Italian gentleman. The brand’s Swiss branch, Gagà Manufacture, was founded in 2012. GO&FUN Honda Gresini Gagà Milano was announced …

Ingenieux

Ingeniuex was originally founded by Marco Mavilla in 2020 as Genius Watches. The brand has perhaps been best known for the Genius Genta, which was a mash-up of a Audemars Piguet Royal Oak and the Patek Philippe Nautilus. At some point in 2022 or 2023, Genius Watches was rebranded as Ingeniuex, and is currently based …

Locman Italy

Locman Italy was founded on the Island of Elba in 1986 by Marco Mantovani and Fulvio Locci. The brand name was formed from a combination of the founders’ initials. The early years were spent designing and producing watches for other brands, before the worldwide distribution of Locman-branded timepieces began in the 1990s. Ducati A partnership …

Bulgari

Bulgari is an Italian luxury fashion house that was founded in 1884 by Greek silversmith and businessman Sotirios Voulgaris. The brand logo is stylized as BVLGARI. In its early decades, Bulgari had a primary focus on jewelry. While some watches were made earlier, such as the first Serpenti bracelet-watches, the Italian brand did not make …

U-BOAT

U-BOAT was founded in 2000 by Italo Fontana, and is based in Tuscany, Italy. According to the company website, the founder’s grandfather Ilvo Fontana was commissioned to design watches for the Italian Navy in 1942. Technical drawings of the unused designs ultimately served as the inspiration for the first U-BOAT models, which share the visuals …

Pryngeps

Pryngeps was founded in Milan in 1956 by Leonardo and Michele Farinola. The 1980s and 90s marked several notable releases, including the “Gettone Telefonico” telephone token watch, sponsorship of the Italian goalkeeper Walter Zenga during the 1990 FIFA World Cup, and the colorful quartz-powered Jamaica collection. Today, the brand is owned by the Esani family, …

Monwatch

Monwatch was an Italian watch brand that was founded in 1999 by Marco Mauri. The company was named after the combination of French and English words for “My Watch”. The Monwatch website appears to have been taken down sometime after 2019. The Monwatch trademark also appears to have a 404 status in the U.S. Super …

Chronostar

Chronostar was introduced in 1998 by Italian company Artime Group, which had also distributed Sector since 1988. According to Watch Wiki, the launch was aimed to compete against Swatch and Flik Flak in the entry-level market. Sector Group and Morellato Group Artime Group rebranded as the Sector Group in 2000, retaining Chronostar and Sector while …

Montegrappa

Elmo & Montegrappa S.p.A. is an Italian manufacturer of luxury goods that was founded in 1912. The company is currently based in Bassano del Grappa, Italy. Montegrappa is mainly known for their fountain pens, as reflected in their original slogan of “Manifattura pennini d’oro e penne stilografiche” (“Manufacturer of gold nibs and fountain pens”). High …

Panerai

Panerai was founded in 1860 by Giovanni Panerai in Florence, Italy. In addition to establishing a watch shop and workshop, the Italian watch manufacturer also served as the city’s first watchmaking school. Panerai would go on to supply watches and other precision instruments to the Royal Italian Navy, most of which contained Rolex movements during …