The 1970s marked the beginning of modern licensed racing watches. During this decade, several brands helped shape the connection between Grand Prix racing and watchmaking that continues today.
1971
Heuer
Heuer released the Jacky Ickx Easy-Rider after becoming the timekeeping partner of Ferrari.
1972
Sorna
Sorna also released Jacky Ickx chronographs under license through Easy-Rider, in both a bullhead and world timer styles.
1975-79
Timex
At some point in the mid to late 1970s, Timex released several Emerson Fittipaldi models to commemorate his 1972 and 1974 Formula 1 world titles.
1977-78
Heuer
Chronosplit Ferrari models were released as a result of the continued partnership with the Italian team.
1978
Tissot
The Tissot F1 collection was launched, while also sponsoring several teams during this general era.
