Rochet is a French jewelry manufacturer based an Annecy, France. The brand’s history traces back to the 1908 founding of Zuccolo Rochet in Geneva by Edmond Zuccolo and Jospeph Rochet, and relocated to its current location in 1921. The brand’s primary focus has been watch straps, bracelets, and men’s jewelry.
MotoGP Partnership
Rochet had an international jewelry partnership with MotoGP from 2006 to 2014. The first line of MotoGP men’s jewelry was unveiled at Baselworld 2007.
Tech3 Moto2 Team Sponsorship
In addition to a partnership with the premier class, Rochet also sponsored the Tech3 Moto2 team during the 2011 season. A line of Tech3-branded watches were developed for the partnership, including an exclusive chronograph (ref. W107095/LTD) that had a limited run of 144 pieces and shipped with a piece of circuit-specific brake disc used during the 2010 season. Other documented references include W104418 and W010891.
While the partnership was strictly with Tech3’s Moto2 team, the French squad has also fielded a MotoGP team since 2001.
References
https://rochetgroup.fr/
https://www.rochetfrance.com/content/4-notre-histoire
https://www.roadracingworld.com/news/new-official-motogp-male-fashion-jewellery-to-be-introduced-next-week-in-switzerland/
https://www.roadracingworld.com/news/french-jewelry-company-partners-with-tech-3-moto2-team/
https://store.shopping.yahoo.co.jp/freeline/zrc-w107095.html
https://relojes-especiales.com/threads/rochet-tech3.375235/
https://www.carters.com.au/index.cfm/item/1074966-rochet-tech3-chronograph-gents-wristwatch-ref-w010891-in-stainle/