Few watch brands have managed to make their mark in both Formula 1 and MotoGP. This short list highlights the brands that have been officially connected to both series to some capacity, whether through sponsorships, team and racer editions, or roles as official timekeepers.
For simplicity, “MotoGP” will include all premier class motorcycle Grand Prix world champions.
Casio
F1 Involvement
Williams, Honda F1, Rothmans Honda, Red Bull Racing, David Coulthard, Sebastian Vettel, Toro Rosso/AlphaTauri
MotoGP Involvement
Kawasaki MotoGP, Suzuki MotoGP
Quick Note
G-Shock is the only Casio line that has been involved with both two and four-wheeled Grand Prix racing.
Certina
F1 Involvement
Sauber-Petronas Formula 1, Robert Kubica, Pedro de la Rosa
MotoGP Involvement
Mick Doohan, Àlex Crivillé, Official Timekeeper of Grand Prix motorcycle racing
Quick Note
Certina was also a long time sponsor of Thomas Lüthi prior to stepping up to the MotoGP class.
Enicar
F1 Involvement
Stirling Moss, Jim Clark, Gerhard Mitter
MotoGP Involvement
Geoff Duke
Quick Note
All racers involved were brand ambassadors. More details can likely be found in Time for a Change, Discovering Vintage Enicar by Martjin van der Ven.
Hublot
F1 Involvement
Ayrton Senna, Official Watchmaker of Formula 1, Scuderia Ferrari
MotoGP Involvement
Esponsorama/Reale Avintia Racing MotoGP (sponsorship only)
Quick Note
While Hublot has previously sponsored a MotoGP team, no licensed timepieces resulted from the partnership.
Longines
F1 Involvement
Official Timekeeper of Formula 1, Scuderia Ferrari, Team Renault
MotoGP Involvement
Official Timekeeper of Grand Prix motorcycle racing
Quick Note
Longines has the special distinction as the only watch brand to date that has served an Official Timekeeper role in both F1 and MotoGP.
Omologato
F1 Involvement
James Hunt, John Surtees
MotoGP Involvement
John Surtees
Quick Note
Omologato also has partnerships with a number of Grand Prix circuits, including ones that have historically hosted both F1 and MotoGP events.
PETER RATCLIFFE LEGENDS IN TIME
F1 Involvement
Stirling Moss
MotoGP Involvement
Giacomo Agostini
Quick Note
Company founder Peter Ratcliffe has also worked with Emerson Fittipaldi on a watch that was ultimately never released.
Scalfaro
F1 Involvement
John Surtees
MotoGP Involvement
John Surtees
Quick Note
In their Surtees signature piece, Scalfaro has gone the extra mile to integrate parts from both the British racer’s 1960 MV Agusta and 1964 Ferrari.
S.U.F Helsinki
F1 Involvement
Valtteri Bottas
MotoGP Involvement
Jarno Saarinen, Mika Kallio
Quick Note
Founder Stepan Sarpaneva has also worked with Bottas through his first brand, Sarpeneva Watches.
TW Steel
F1 Involvement
Damon Hill, Nigel Mansell, Emerson Fittipaldi, David Coulthard, Eddie Jordan, Renault F1, Sahara Force India
MotoGP Involvement
Valentino Rossi, Mick Doohan, Yamaha Factory Racing MotoGP
Quick Note
TW Steel have also been announced as a partner of the Isle of Man TT, which until 1976 was part of the FIM Motorcycle Grand Prix World Championship.
Tissot
F1 Involvement
Loris Kessel, Team Renault Alpine, Lotus Team, Sauber Mercedes
MotoGP Involvement
Official Timekeeper of MotoGP, Nicky Hayden, Jorge Lorenzo, Marc Marquez, Thomas Lüthi, Tito Rabat, Bradley Smith, Stefan Bradl
Quick Note
While not strictly related to F1 anymore, Tissot also has had a partnership with Kessel Classics and Kessel Racing which are both owned by the family of Loris Kessel.
These watch brands have all established a connection to both F1 and MotoGP, whether through sponsorships, special edition or co-branded models, or even through an Official Timekeeper role. To learn about watch companies that have been affiliated with either series, explore our complete list of brands.