This page lists watch brands with documented involvement in both Formula 1 and MotoGP, including sponsorships, team and racer partnerships, and official timekeeping roles.
For simplicity, “MotoGP” will include all premier class motorcycle Grand Prix seasons.
Casio
F1 Involvement: Williams, Honda F1, Rothmans Honda, Red Bull Racing, David Coulthard, Sebastian Vettel, Toro Rosso/AlphaTauri
MotoGP Involvement: Kawasaki MotoGP, Suzuki MotoGP
Quick Note: G-Shock is the only Casio line that has been involved with both two and four-wheeled Grand Prix racing.
Certina
F1 Involvement: Sauber-Petronas Formula 1, Robert Kubica, Pedro de la Rosa
MotoGP Involvement: Mick Doohan, Àlex Crivillé, Official Timekeeper of Grand Prix motorcycle racing
Quick Note: Certina was also a long time sponsor of Thomas Lüthi prior to stepping up to the MotoGP class.
Enicar
F1 Involvement: Stirling Moss, Jim Clark, Gerhard Mitter
MotoGP Involvement: Geoff Duke
Quick Note: All racers involved were brand ambassadors. More details can likely be found in Time for a Change, Discovering Vintage Enicar by Martjin van der Ven.
Hublot
F1 Involvement: Ayrton Senna, Official Watchmaker of Formula 1, Scuderia Ferrari
MotoGP Involvement: Esponsorama/Reale Avintia Racing MotoGP (sponsorship only)
Quick Note: While Hublot has previously sponsored a MotoGP team, no licensed timepieces resulted from the partnership.
Johann Zarco and Reale Avintia Ducati battle Álex Márquez and Repsol Honda in 2020 (Photo:Box Repsol, licensed under CC BY 2.0, via Wikimedia Commons)
IWC Schaffhausen
F1 Involvement: Mercedes-AMG Petronas F1, Lewis Hamilton, Nico Rosberg, David Coulthard (ambassador)
MotoGP Involvement: Valentino Rossi (ambassador)
Quick Note: Valentino Ross became an ambassador of the brand in 2022, although no signature watch has been released.
Longines
F1 Involvement: Official Timekeeper of Formula 1, Scuderia Ferrari, Team Renault
MotoGP Involvement: Official Timekeeper of Grand Prix motorcycle racing
Quick Note: Longines has the special distinction as the only watch brand to date that has served an Official Timekeeper role in both F1 and MotoGP.
Omologato
F1 Involvement: James Hunt, John Surtees
MotoGP Involvement: John Surtees
Quick Note: Omologato also has partnerships with a number of Grand Prix circuits, including ones that have historically hosted both F1 and MotoGP events.
PETER RATCLIFFE LEGENDS IN TIME
F1 Involvement: Stirling Moss
MotoGP Involvement: Giacomo Agostini
Quick Note: Company founder Peter Ratcliffe has also worked with Emerson Fittipaldi on a watch that was ultimately never released.
Scalfaro
F1 Involvement: John Surtees
MotoGP Involvement: John Surtees
Quick Note: In their Surtees signature piece, Scalfaro has gone the extra mile to integrate parts from both the British racer’s 1960 MV Agusta and 1964 Ferrari.
S.U.F Helsinki
F1 Involvement: Valtteri Bottas
MotoGP Involvement: Jarno Saarinen, Mika Kallio
Quick Note: Founder Stepan Sarpaneva has also worked with Bottas through his first brand, Sarpaneva Watches.
TW Steel
F1 Involvement: Damon Hill, Nigel Mansell, Emerson Fittipaldi, David Coulthard, Lucas di Grassi, Eddie Jordan/Jordan Grand Prix, Renault F1, Sahara Force India
MotoGP Involvement: Valentino Rossi, Mick Doohan, Yamaha Factory Racing MotoGP
Quick Note: TW Steel have also been announced as a partner of the Isle of Man TT, which until 1976 was part of the FIM Motorcycle Grand Prix World Championship.
TAG Heuer
F1 Involvement: (see brand page)
MotoGP Involvement: Norifumi Abe
Quick Note: Details are not well documented, but a TAG Heuer logo has appeared on Abe’s racing leathers from 1994 until 2003.
Tissot
F1 Involvement: Loris Kessel, Team Renault Alpine, Team Lotus, Sauber Mercedes
MotoGP Involvement: Official Timekeeper of MotoGP, Nicky Hayden, Jorge Lorenzo, Marc Marquez, Thomas Lüthi, Tito Rabat, Bradley Smith, Stefan Bradl
Quick Note: While not strictly related to F1 anymore, Tissot also has had a partnership with Kessel Classics and Kessel Racing which are both owned by the family of Loris Kessel.
Carlos Reutemann drives a Lotus 79 at the Monaco Grand Prix (Photo: by Martin Lee, licensed under CC BY 2.0, via Wikimedia Commons)
These watch brands have all established a connection to both F1 and MotoGP, whether through sponsorships, special edition or co-branded models, or even through an Official Timekeeper role. To learn about watch companies that have been affiliated with either series, explore our full list of brands.